Welcoming Prudential do Brasil Seguros de Vida S.A.

June 2026

Brazil’s employee benefits landscape is shaped by strong labor regulations under the Consolidation of Labor Laws (CLT), which set mandatory benefits such as paid vacation, 13th salary, parental leave, and social security. Beyond these statutory requirements, employers increasingly rely on private benefits to attract and retain talent, with group life insurance standing out as a core component of the market.

Recent regulatory developments, including equal pay legislation and new mental‑health standards, are driving employers to adopt more flexible, transparent, and comprehensive benefits. As a result, demand for high‑quality group life coverage and strong insurance partners continues to grow across companies of all sizes.

Group life insurance is a cornerstone of Brazil’s employee benefits offering. A typical policy includes:

• Basic death benefit: A lump sum paid to beneficiaries, often linked to the employee’s salary.
• Accidental death and dismemberment (AD&D): Additional coverage for accidental injuries or fatalities.
• Permanent disability protection: Financial support in the event of total and permanent disability.
• Funeral assistance: Coverage for funeral expenses and related services.

Many employers also extend coverage to spouses and dependents and offer optional riders for critical illness or income protection during hospitalization.

Recent regulatory developments are reshaping the benefits landscape:

• The Equal Pay Law (Law No. 14.611/2023) mandates equal pay for equal work and prohibits gender-based pay discrimination, with specific measures for pay transparency and reporting. This law applies to private companies with 100 or more employees. 
• New mental health legislation (Law No. 14.831), establishing the "Certificado Empresa Promotora da Saúde Mental," a certificate granted to companies that promote mental health and well-being among their employees.

These legislative developments are driving greater transparency and well-being in the workplace. At the same time, digitalization is streamlining compliance and communication between employers and labor authorities.

As Brazilian companies adapt to these changes, the demand for flexible, comprehensive, and compliant benefits solutions is growing rapidly.

We are pleased to announce that Prudential do Brasil Seguros de Vida S.A. has joined the IGP Network as our second partner for group life insurance in Brazil.

Brazil is one of the most important employee benefits markets in Latin America, and demand for group life solutions continues to accelerate. With its vast geography, diverse economy, and growing demand for tailored employee benefits, it represents a uniquely dynamic market. By adding Prudential do Brasil as a second IGP Network Partner, we strengthen our ability to support the evolving needs of multinational clients operating in the region offering them greater flexibility, local expertise, and enhanced service capabilities.

This aligns with IGP’s strategy to reinforce partner depth in key markets. As we continue to invest in markets with growing demand for employee benefits, our goal is to provide clients with more choice, greater resilience in local service delivery, and improved alignment with global program standards. Brazil is central to this strategy, and this partnership represents an important step in expanding IGP’s capabilities in the region.

With over 28 years of experience in the Brazilian market, Prudential do Brasil is a leading provider of life insurance solutions in Brazil. As part of the global Prudential Financial group, the company combines international expertise with deep local knowledge to deliver innovative, customer-focused protection. Prudential do Brasil specializes in individual and group life insurance, offering flexible, high-quality coverage tailored to the needs of both small businesses and large corporations.

With a strong commitment to financial security and well-being, Prudential do Brasil supports employers in building comprehensive benefits packages that go beyond traditional coverage. Their offerings include a wide range of optional protections and assistance programs—such as mental health support, critical illness coverage, and telemedicine—designed to promote holistic care for employees and their families. Trusted by thousands of companies across Brazil, Prudential do Brasil is recognized for its service excellence, reliability, and dedication to helping people protect what matters most.

Prudential do Brasil offers two scalable group life insurance solutions designed to meet the needs of companies at different stages of growth:

Express Group Life Plan (2–500 employees)

A streamlined, fast‑to‑implement solution with pre‑configured coverage packages, simplified underwriting, digital enrolment, and competitive pricing.

Corporate Group Life Plan (500+ employees)

A fully customizable plan that allows employers to define benefit levels, eligibility rules, optional riders (e.g., critical illness, disability), and contribution structures. It also includes access to comprehensive assistance programs and value‑added services.

Both solutions can be enhanced with optional protections (such as AD&D, dependent coverage, hospitalization income, or critical illness benefits) and supported by wellness and assistance services, including telemedicine, EAP, and second medical opinions.

Lifestyle-oriented perks such as nutritional guidance, newborn welcome kits, and even pet assistance reflect a holistic approach to employee care, reinforcing Prudential’s commitment to supporting individuals and families in every aspect of life.