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Insular Life Assurance Company was established in 1910 and has withstood world wars, several economic and political upheavals and natural calamities to become the first and largest Filipino life insurance company, as well as one of the leading full-service financial institutions in the Philippines. Through the years, Insular Life has built a reputation as a strong financial institution worthy of the people's trust.
Insular Life's superior product line, which includes ordinary whole life, endowment, limited-payment, college education and insurance plans, as well as pension plans, offers the best cost-benefit ratios among insurance plans in the market. It can also lay claim to innovations such as the introduction of group insurance, industrial life insurance and direct marketing for life insurance in the Philippines.
Indeed, in recognition of its superior product range, Insular Life was conferred a prestigious Gold Superbrand award by Reader's Digest in 2005 and 2006. The Superbrand award is widely considered as an accurate benchmark of consumer approval. Insular Life was one of only two brands chosen in the insurance category in the Philippines.
In 2009, Insular Life embarked on a new journey of self-discovery and came up with a new brand promise: "Your far-sighted guardian." This theme is represented by its new logo featuring the Philippine eagle, the Pithecophaga jefferyi. With its forward gaze, keen and sharp vision, the eagle represents Insular Life's commitment to look out for its customers' needs at every life stage and to help them plan ahead for an assured and financially secure future. Insular Life's new brand identity also pays homage to the original Insular Life seal used in 1910 that also depicted an eagle. Along with its new logo and other representations of its new visual identity, Insular Life also introduced a new corporate tagline, "Look ahead. Be assured."
While insurance remains its core business, Insular Life has diversified into allied financial services, establishing three wholly owned subsidiaries: Insular Life Health Care, Inc. (I-Care); Insular Investment & Trust Corporation (IITC); and HomeCredit Mutual Building and Loan Association, Inc. (HomeCredit).
Insular Life Health Care, Inc. (I-Care) is one of the top ten Health Maintenance Organizations (HMOs) in the Philippines in terms of capitalization, comprehensive healthcare packages and service delivery.
Insular Investment and Trust Corporation (IITC) is a full-service investment house providing products and services in corporate finance, money markets, and trust and investment management.
HomeCredit Mutual Building and Loan Association, Inc. (HomeCredit) provides housing opportunities through its various financing programs, notably the Rent-to-Own scheme.
Insular Life General Insurance Company, also an Insular Life subsidiary, merged with Mapfre Corporation's local non-life insurance subsidiary, Mapfre Asian Insurance Corporation, to form the Mapfre Insular Insurance Corporation in 2005. Mapfre is an international financial group with operations in more than 40 countries worldwide.
Equally significant is Insular Life's contribution to social development through various corporate social responsibility programs under the Insular Life Foundation, Inc. Over a thousand deserving scholars have received college and vocational education through the company's scholarship programs since 1962. The company's more recent outreach projects include supporting the Department of Education's Adopt-a-School program. True to its Filipino identity, Insular Life has also been supporting the search for The Outstanding Filipino (TOFIL) since its inception in 1988.
Insular Life has been an IGP Network Partner since 1967.
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